Audience Profile

Audience Profile from Lucy Hiscox

Fonts

When making my print productions I am planning to choose two fonts to incorporate into my design, both that will compliment each other as well as the tone of the album and fit the pop-indie genre.

Artist Name Fonts (Finn Doherty) 

When considering what font I wanted to use for the artist name on the album, I decided I wanted clear text that stood out. I will be considering capitalised sans-serif fonts, as I feel these will be bold and make the artist name stand out on the cover. A bold font would also work well because it would be the largest text on the design.



These fonts (chosen from dafont.com) all have a similar style in that they are distinct and understandable, without being too conspicuous. I want to ensure the font I choose does not distract the viewer from the rest of the design, but is also captivating. 
The font I will be using is Dolce Vita, as I feel its bold rounded effect will work well when used to write a name, and its slanted effect on individual letters allows it to have an interesting design that will not take away from the design of the rest of my print production pieces. 


Album Title Font (where do we go?)

For the album name, I want the font to be very different to the artist name font, but also complimentary. I feel a font more illusory and stylish could work well, as an alternative look would create a strong link to the alternative genre of pop-indie. 











A script font would work well with my hope to achieve a stylish look. This font - bullgati - is simple but effective in its script style, as it creates a professional look but is also easy to understand. 








This font - also a script font style - is similar in that it has a similar chic stylish look, however the narrowness of the lines could mean it would not stand out on the album cover. Another consideration is that this font could lean too much towards a pretentious portrayal of the album, and does not entirely fit the pop-indie genre. 

The script font I will be using is Bullgati, as I feel like of the two, its more bold design would compliment the first chosen font better, and is easier to understand. It is also less of an italic style, which improves it because it means it is not as overambitious, subsequently fitting the pop-indie genre. 

Practice design of fonts together:

Shooting Schedule

Visual Styles

Visual styles from LucyHiscox

Actors

For our music videos narrative, we needed two actors, a male and female, to play our broken-up couple that the story revolves around. 
The character we needed to consider carefully was the female character, who was required to portray an image of anger and sadness due to their heartbreak. In order to make this portrayal realistic, we wanted to use someone who had experience in dramatic acting. This is why we asked Caitlin Mapes, a 17-year-old who has performed onstage in multiple productions, and has worked with us before in our year 12 Thriller Opening production. Caitlin was required to fake cry and perform a tantrum for part of our video, a task we knew we needed someone comfortable with both our group to witness and to be filmed, so we made sure she was confident with that before we cast her. 
We also needed to cast our male actor, who although does not feature as heavily in the video as the female character, was also a key part of the narrative to consider. We chose Pippin Casbourne for this role, as along with his acting background, he is the same age and similar height of Caitlin, allowing us to level our shots of them both together better and for the narrative to be more believable. 

Props/set

When filming for our video, we wanted to plan out our set/location to make it as authentic as possible. This was mostly needed when we shot the tantrum scene at the end of the music video, as we knew our set would need to be carefully prepared so when it would be moved around during the shoot (e.g. when the female character throws items off the desk) we could easily reset the room so everything would be the same before we shot again. To do this we took pictures of the layout - this saved us from continuity errors as it ensured the layout of items were the same. 

The use of a rack of magazines as part of the protagonists bedroom constructed a realism to the fact she is an ordinary female going through a breakup the audience could also relate to. 

This set-up of the desk was formulated to look like an average unorganised teenage bedroom, to create realism of the idea this was the protagonists bedroom. 

Costume

When making our music video, costume is something we will consider to portray our characters and add to the narrative. 




In the beginning of the video, our protagonist will wake up wearing a high school hoodie. We have decided to do this as we feel it will create a good effect, because as well as introducing the age of the character, it also suggests a theme of the past, which continues to be an important theme within the video. The idea of a high school leavers hoodie shows that the character has left school, a structured part of life, and is perhaps wearing the hoodie in an attempt to hold on to this easier version of the past. Use of a hoodie is also significant as it is used commonly to be relaxed and comfortable, something the protagonist is also likely trying to achieve following their breakup. 

In the majority of the video, our female protagonist wears a t-shirt, skirt and coat, all following a black and white colour scheme. We wanted this character to wear a skirt as we felt it reinforced female stereotypes, her femininity something we wanted to get across as it also makes sense with the narrative of her upset over her break-up with the male character. 





For our male character, we have chosen a simple costume of jeans, t-shirt, and a coat, all following a colour scheme of black and grey. 
This style follows the average expectation of a young male, thereby showing his normalcy as a character, and as a typical ex-boyfriend. The relate-ability of this common character makes the narrative more realistic and perhaps relatable to the audience of a similar age. 

Storyboard

Locations

The opening of our music video is set in a modern, suburban home which belongs to our female protagonist. The interior design is very sleek while the colours are somewhat cold. We wanted this colour palette to create the sense that our protagonist's life is lacking in some way as there is little colour or variety in her home. This could suggest that since the end of her relationship with our male protagonist, she feels hopeless and lost. By filming shots in the kitchen, we will also be able to connote isolation, as typically the kitchen is a place where families come together to eat and talk to one another, whereas our protagonist will be alone as she searches for something to eat.This conforms to the theme of heartbreak which is a common aspect of the Indie-Pop genre.  

Since this home belongs to one of our crew members, we won't have to be concerned about being interrupted by members of the public and we will be able to have greater control over how and when we shoot. This also means that we have the freedom to change the mise-en-scene to fit our needs and that we can also have more control over the lighting because we will be able to bring our own equipment. However, this setting is somewhat unrealistic, because the shots we will be using imply that she's living here alone which is highly unlikely for someone of her age due of the cost of both buying and maintaining a house of this size.

By filming a sequence of our music video in a park, we will be able to construct a variety of different connotations. For example, much like the kitchens we will be using, parks are typically a place where people go to spend time with their loved ones and to relax. Therefore, by filming our protagonists arguing here, we will be subverting these stereotypes and transforming the park into a place of conflict and bewilderment. We will also be conforming to the Indie-Pop genre, as nature is often used in music videos, such as Sam Smith's 'Too Good at Goodbyes' music video, to connect the beauty of love with that of nature. By filming our scene here, we could be implying that love also has an uglier side that sometimes hurts people more than it helps them. 

Filming in a park presents several issues because unlike filming in crew members' homes, we won't be able to have control over the set. The park is a public space, meaning that people will be able to come and go as they please. To try and avoid being disturbed by members of the public, we could film on an overcast day when people will be less likely to go out. Not only will this mean we have more privacy, but it will construct connotations of depression and dislocation in our shots. We also won't be able to control the lighting, meaning that we will have to use the equipment we can transport to the best of our abilities to ensure that the lighting remains consistent and the quality of our shots doesn't degrade. 

Paramore - Misery Business

Paramore - Misery Business from Lucy Hiscox

Test Footage - Editing