Final Logo Design

Logo Ideas

In this logo design I have used a plus sign shape, the bold lines creating a vivid symbol that stands out. The plus sign is something I have taken inspiration from with other male artists such as Ed Sheeran, who has also used this symbol. I have put Finn Doherty's name in the centre, only including his first name in an experimental idea that this could become part of his brand identity, first names very popular in the music industry (e.g. Adele, Madonna etc.)
Although I like the simplicity of this minimalist design, I'm not entirely sure its bold style fits with the Indie-pop genre. 

Using Finn's initials instead of his full name could be a good idea in terms of creating a brand identity as it is something original and simple to understand. I have used a bold black and white design again as I feel this stands out and is easy to replicate and remember, useful when wanting to create a brand identity for an artist. 

This oval design, although simple like the other designs, could perhaps look too amateurish, as it is evidently very simply made. Although the font could fit the pop-indie genre due to it's minimalist simplicity, it does not fit the idea of my print productions, which I hope to link my logo to in order to further establish a brand identity. 

This logo design uses a simple minimalist style, and although is straightforward, is easy to remember. Using the full name of the artist also seems like a good idea when establishing a brand identity, as this name would be found on multiple online platforms, and would make it easier to link the artist to his work. The font (Dolce Vita) also works well in my link to my print productions and the pop-indie genre. Because of this, this is the logo design I will choose.

Print Production photoshoot - possible images

Audience Profile

Audience Profile from Lucy Hiscox

Fonts

When making my print productions I am planning to choose two fonts to incorporate into my design, both that will compliment each other as well as the tone of the album and fit the pop-indie genre.

Artist Name Fonts (Finn Doherty) 

When considering what font I wanted to use for the artist name on the album, I decided I wanted clear text that stood out. I will be considering capitalised sans-serif fonts, as I feel these will be bold and make the artist name stand out on the cover. A bold font would also work well because it would be the largest text on the design.



These fonts (chosen from dafont.com) all have a similar style in that they are distinct and understandable, without being too conspicuous. I want to ensure the font I choose does not distract the viewer from the rest of the design, but is also captivating. 
The font I will be using is Dolce Vita, as I feel its bold rounded effect will work well when used to write a name, and its slanted effect on individual letters allows it to have an interesting design that will not take away from the design of the rest of my print production pieces. 


Album Title Font (where do we go?)

For the album name, I want the font to be very different to the artist name font, but also complimentary. I feel a font more illusory and stylish could work well, as an alternative look would create a strong link to the alternative genre of pop-indie. 











A script font would work well with my hope to achieve a stylish look. This font - bullgati - is simple but effective in its script style, as it creates a professional look but is also easy to understand. 








This font - also a script font style - is similar in that it has a similar chic stylish look, however the narrowness of the lines could mean it would not stand out on the album cover. Another consideration is that this font could lean too much towards a pretentious portrayal of the album, and does not entirely fit the pop-indie genre. 

The script font I will be using is Bullgati, as I feel like of the two, its more bold design would compliment the first chosen font better, and is easier to understand. It is also less of an italic style, which improves it because it means it is not as overambitious, subsequently fitting the pop-indie genre. 

Practice design of fonts together:

Shooting Schedule

Visual Styles

Visual styles from LucyHiscox

Actors

For our music videos narrative, we needed two actors, a male and female, to play our broken-up couple that the story revolves around. 
The character we needed to consider carefully was the female character, who was required to portray an image of anger and sadness due to their heartbreak. In order to make this portrayal realistic, we wanted to use someone who had experience in dramatic acting. This is why we asked Caitlin Mapes, a 17-year-old who has performed onstage in multiple productions, and has worked with us before in our year 12 Thriller Opening production. Caitlin was required to fake cry and perform a tantrum for part of our video, a task we knew we needed someone comfortable with both our group to witness and to be filmed, so we made sure she was confident with that before we cast her. 
We also needed to cast our male actor, who although does not feature as heavily in the video as the female character, was also a key part of the narrative to consider. We chose Pippin Casbourne for this role, as along with his acting background, he is the same age and similar height of Caitlin, allowing us to level our shots of them both together better and for the narrative to be more believable. 

Props/set

When filming for our video, we wanted to plan out our set/location to make it as authentic as possible. This was mostly needed when we shot the tantrum scene at the end of the music video, as we knew our set would need to be carefully prepared so when it would be moved around during the shoot (e.g. when the female character throws items off the desk) we could easily reset the room so everything would be the same before we shot again. To do this we took pictures of the layout - this saved us from continuity errors as it ensured the layout of items were the same. 

The use of a rack of magazines as part of the protagonists bedroom constructed a realism to the fact she is an ordinary female going through a breakup the audience could also relate to. 

This set-up of the desk was formulated to look like an average unorganised teenage bedroom, to create realism of the idea this was the protagonists bedroom. 

Costume

When making our music video, costume is something we will consider to portray our characters and add to the narrative. 




In the beginning of the video, our protagonist will wake up wearing a high school hoodie. We have decided to do this as we feel it will create a good effect, because as well as introducing the age of the character, it also suggests a theme of the past, which continues to be an important theme within the video. The idea of a high school leavers hoodie shows that the character has left school, a structured part of life, and is perhaps wearing the hoodie in an attempt to hold on to this easier version of the past. Use of a hoodie is also significant as it is used commonly to be relaxed and comfortable, something the protagonist is also likely trying to achieve following their breakup. 

In the majority of the video, our female protagonist wears a t-shirt, skirt and coat, all following a black and white colour scheme. We wanted this character to wear a skirt as we felt it reinforced female stereotypes, her femininity something we wanted to get across as it also makes sense with the narrative of her upset over her break-up with the male character. 





For our male character, we have chosen a simple costume of jeans, t-shirt, and a coat, all following a colour scheme of black and grey. 
This style follows the average expectation of a young male, thereby showing his normalcy as a character, and as a typical ex-boyfriend. The relate-ability of this common character makes the narrative more realistic and perhaps relatable to the audience of a similar age. 

Storyboard